SEVENTY-SEVEN YEARS REFINED
NOOR GOLD & DIAMONDS operates from ALAPPUZHA, KERALA — building a 77-YEAR LEGACY of uncompromising quality and personal service. Our lightweight collections have earned loyalty across India and beyond.
Through 77 years of precision craftsmanship and evolving design, we maintain a distinguished presence. Each piece—from timeless gold to contemporary diamonds—bears our signature of excellence.
Our Mission
At Noor Gold and Diamonds, our mission is to celebrate the priceless milestones of your life with our high-quality designs and intricate detailing. We offer exquisite jewellery that resonates with your values, with each piece being as unique as you are. Apart from offering beautiful jewellery, we also strive to make every customer feel special, leaving long-lasting impressions on their hearts.
Our Vision
Our vision at Noor Gold and Diamonds is to become the leading name in lightweight jewellery, renowned for exceptional craftsmanship and customer service. We aspire to make our exclusive lightweight jewellery accessible to all customers worldwide, thus providing everyone an opportunity to own our timeless lightweight adornments. Through continuous evolution to embrace the latest customer demands, we aim to set new standards in the jewellery industry and create a lasting legacy of customer service and quality.
"Jewels are the whispers of eternity, sparkling with the memories of a thousand moments."
Board of directors
Jary Salim
Proprietor
Jary Salim is the driving force behind the flourishing growth of Noor Gold and Diamonds. Her unwavering dedication and significant contributions have made Noor Gold and Diamonds a trustworthy name in the jewellery industry.
Salim A
Managing Director
As the Managing director, Salim guides and directs the growth of Noor Gold and Diamonds. His leadership, when combined with his decision-making skills focused on keeping customers at the heart of every decision, ensures every piece of jewellery maintains the brand’s standards.
Ejas Salim
Chief Operating Officer
Ejas ensures the day-to-day operations of Noor Gold & Diamonds are carried out with utmost efficiency and transparency. He closely monitors the operations across all teams and streamlines the processes toward their core motive—customer satisfaction.
