
About Noor Gold & Diamonds
A Legacy of 75 Years in the Jewellery Industry
Noor Gold and Diamonds, headquartered in Alappuzha, Kerala, has built a legacy of trust and quality over the past 75 years. Renowned for our personalized customer service and exclusive lightweight jewellery collections, we’ve earned the loyalty of customers across India and beyond.
Our commitment to excellence, combined with a deep understanding of customer needs, has helped us establish a remarkable presence in the jewellery industry. Whether you're looking for timeless gold pieces or delicate diamond jewellery, Noor Gold and Diamonds promises unparalleled quality and craftsmanship.


Our Mission
At Noor Gold and Diamonds, our mission is to celebrate the priceless milestones of your life with our high-quality designs and intricate detailing. We offer exquisite jewellery that resonates with your values, with each piece being as unique as you are. Apart from offering beautiful jewellery, we also strive to make every customer feel special, leaving long-lasting impressions on their hearts.
Our Vision
Our vision at Noor Gold and Diamonds is to become the leading name in lightweight jewellery, renowned for exceptional craftsmanship and customer service. We aspire to make our exclusive lightweight jewellery accessible to all customers worldwide, thus providing everyone an opportunity to own our timeless lightweight adornments. Through continuous evolution to embrace the latest customer demands, we aim to set new standards in the jewellery industry and create a lasting legacy of customer service and quality.

"Jewels are the whispers of eternity, sparkling with the memories of a thousand moments."


Board of directors

Jary Salim
Proprietor
Jary Salim is the driving force behind the flourishing growth of Noor Gold and Diamonds. Her unwavering dedication and significant contributions have made Noor Gold and Diamonds a trustworthy name in the jewellery industry.

Salim A
Managing Director
As the Managing director, Salim guides and directs the growth of Noor Gold and Diamonds. His leadership, when combined with his decision-making skills focused on keeping customers at the heart of every decision, ensures every piece of jewellery maintains the brand’s standards.

Ejas Salim
Chief Operating Officer
Ejas ensures the day-to-day operations of Noor Gold and Diamonds are carried out with utmost efficiency and transparency. He closely monitors the operations across all teams and streamlines the processes toward their core motive—customer satisfaction.